He did not record again for three years, until he signed with Sussex Records, an offshoot of Buddah Records. In 1967, using the name "Rod Riguez" (given by his record label), he released a single, "I'll Slip Away", on the small Impact label. Rodriguez earned a Bachelor of Philosophy from Wayne State University's Monteith College in 1981. In most of his songs, Rodriguez takes a political stance on the difficulties that faced the inner city poor.
Mexican immigrants at that time faced both intense alienation and marginalization. They had joined a large influx of Mexicans who came to the midwest to work in Detroit's industries. His father had emigrated to the United States from Mexico in the 1920s his mother was Native American. He was named Sixto (pronounced "Seex-toh") because he was their sixth son. He was the sixth child of Mexican immigrant working-class parents. Rodriguez was born in 1942 in Detroit, Michigan. Sixto Rodriguez at Way Out West in Gothenburg, Sweden 2013 He lives a simple life, possessing no telephone or cell phone, and occasionally visiting bars in the Cass Corridor section of Detroit near Woodbridge and Midtown Detroit, such as the Old Miami pub, where he has performed live concerts for small local crowds. Rodriguez has been living in Detroit's historic Woodbridge neighborhood, through which he is seen walking in Searching for Sugar Man. In May 2013, Rodriguez received an honorary Doctor of Humane Letters degree from his alma mater, Wayne State University, in Detroit. This was told in the 2012 Academy Award-winning documentary film Searching for Sugar Man and helped give Rodriguez a measure of fame in his home country. In the 1990s, determined South African fans managed to find and contact Rodriguez, which led to an unexpected revival of his musical career. Information about him was scarce, and it was incorrectly rumored there that he had committed suicide shortly after releasing his second album. Unbeknownst to him for decades, his music was extremely successful and influential in South Africa, where he is believed to have sold more records than Elvis Presley, as well as other countries in Southern Africa.
Though his career was initially met with little fanfare in the United States, he found success in South Africa, Australia (touring the country twice), and New Zealand. Sixto Diaz Rodriguez (born July 10, 1942), known professionally as Rodriguez, is an American singer-songwriter from Detroit, Michigan.
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